What white label means in practice
Your clients see your firm's name on every screen and document; ours never appears
Four concrete things change versus running CAS360 yourself.
Branded login URL
Your clients log in at a URL on your firm's domain. The browser tab carries your firm name and favicon.
Your logo and colours
CAS360 is themed with your visual identity. Cream backgrounds, your accent colour, your typography across the interface.
Your contact details on client correspondence
Annual review notifications, lodgement confirmations, and reminders are configured to go out under your firm's name and reply-to address. Sending from your own domain requires a DNS delegation we set up with you during onboarding.
Your branding on the formation pack
The register, consents, resolutions, and cover documents we produce carry your firm's branding. ASIC's own certificate of registration is issued by ASIC in its standard form and does not name the registered agent, so it is presented inside your branded pack rather than reissued under your name.
Why firms choose white label over running CAS360 themselves
Five reasons we hear most
Implementation cost saved
A clean BGL CAS360 implementation typically costs $15k to $30k once data migration, branding, integrations, and training are factored in. We absorb that.
No software learning curve for partners
You do not need to learn CAS360. We run it. Partners get clean reports and exception alerts; the operational platform is invisible to them.
No CAS360-trained staff to recruit
CAS360-trained corporate secretarial people are scarce. You don't need to hire one, our team operates the platform on your behalf.
Ongoing maintenance handled
BGL releases regular updates as ASIC platforms change. We handle every release, every reconciliation, every patch.
ASIC platform changes absorbed
When ASIC moves to a new lodgement format (it has happened twice in the last decade), the migration is on us, not you.
Pick the tier that fits how close you want to be
Both tiers run the same CAS360 platform under your brand. The difference is who talks to your clients.
Tier 1, Back office
We run the platform; your firm runs the client relationship.
- ›Your firm receives every annual review reminder
- ›Your team confirms with the client and sends instructions
- ›We lodge with ASIC, manage the deadline, handle exceptions
- ›Your firm controls the client interaction; we handle the operational side
Tier 2, Full client service
We run the platform and handle direct client communication, all branded as your firm.
- ›Annual review reminders go directly to your clients in your firm's name
- ›Clients respond to a branded support address that we monitor
- ›We resolve standard queries; complex matters route to your partners
- ›Your firm sees a quarterly governance report and exception alerts
From signed engagement to live, in four weeks
1
Week 1, Discovery and design
Brand assets gathered (logo, colours, typography). Your client list audited and reconciled. Integrations scoped. Engagement letter signed.
2
Week 2, Data migration
Your existing entity data migrated into CAS360. We reconcile every record against the ASIC register and flag any discrepancies for review.
3
Week 3, Branding and integration
Your firm's theme applied across the client-facing screens, email templates, and document output. Practice management integration configured and tested for the platforms in scope.
4
Week 4, Training and go-live
Partner training session (typically two hours). System opens to your clients. We monitor closely for the first month.
Plug into your practice management
APS
Xero Practice Manager
FYI
AccountKit
Karbon
Class Super
Depth of integration varies by platform, from direct sync to scheduled file exchange. Other platforms supported on request. We scope what is achievable for your stack during onboarding.
The standard formation pack
Every Pty Ltd registration through the white label model includes the full document pack as standard. No per-document line items.
✓Certificate of registration
✓Tailored constitution (multi-class share structures supported)
✓Initial share certificates
✓Signed consents to act for directors, secretary and members
✓Public officer notice
✓Member register
✓Director ID checks
✓ABN, TFN and GST registration where requested
What firms ask about white label
Do I need to be BGL certified?
No. We hold the BGL CAS360 certification and operate the platform on your behalf. You don't need any certification, training, or platform knowledge to run the white label model.
What happens if I want to leave?
You take your client data with you. We migrate every entity record, every share register, every historical lodgement back to you in a portable format. There is no client lock-in clause; we believe the relationship should stand on the service quality.
What data do I need to migrate?
For the initial setup, we need your client list with company names and ACNs. We can pull most other data from the ASIC register. If you have existing share registers, historical resolutions, or director ID records, we migrate those too.
Can I keep my existing client data history?
Generally yes. Historical lodgements, share register movements, and resolutions are imported and made available within the white label CAS360, to the extent the records exist and are provided to us in a usable form. Where a client's history is incomplete or held only on paper, we tell you what we could not reconstruct rather than leaving a gap you discover later. Anything we cannot import is listed in the migration report.
Who pays the BGL licence fee?
We do. The BGL licence sits with us. Your firm pays a single per-entity fee that covers the platform, the operational service, and our support.
How does pricing scale?
White Label is custom-priced based on entity count, tier, and the level of practice management integration required. As a guide, larger books pay materially less per entity than smaller books. We provide written pricing after a 30-minute scoping call.
Is there a minimum entity count?
Practically, the model makes commercial sense at around 50 entities and up. Below that, the Outsourced or Flexible models are usually a better fit. We will tell you honestly which is right for your firm.
How long does onboarding take?
Typically four weeks from signed engagement to live, with smaller books going faster. Larger books (500+ entities) take six to eight weeks. We give you a written timeline as part of the scoping call.